Keynote talk at MISSION Hubs Forum2026, Montreal: How does AI impact Creative Agency work? Avoiding Goodhart’s Law

✍️ Column by Connor Wright, our Director of Partnerships. Photo Credit: Jackie Hutchinson on Unsplash Overview: Our Director of Partnerships, Connor Wright, was invited to speak at the MISSION Hubs Forum2026 in Montreal on the 11th of May, a key gathering for creative agencies across the world. Tasked with “Demystifying the AI-influenced reality,” and in Source