AI RESEARCH
Synthetic Personalities: How Well Can LLMs Mimic Individual Respondents Using Socio-Economic Microdata?
arXiv CS.AI
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ArXi:2606.04592v1 Announce Type: cross LLM-based digital twins promise to scale and accelerate market research, but most published twins are either coarse persona bots conditioned on a few graphic questions or detailed individual-level twins built on purpose-collected surveys and interview transcripts. Neither setup speaks to the operationally most relevant case for marketing practice: building detailed individual twins from the pre-existing heterogeneous panel data that firms already accumulate through CRM systems, loyalty programs, and repeat surveys.