AI RESEARCH
Generative AI and Sales Productivity: Field Experiments in Online Retail
arXiv CS.AI
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ArXi:2510.12049v4 Announce Type: replace-cross We quantify the short-term impact of Generative Artificial Intelligence (GenAI) on sales performance through a series of large-scale randomized field experiments involving millions of users and products at a leading cross-border online retail platform. Over 2023-2024, the platform integrated GenAI into seven consumer-facing business workflows spanning customer service, consumer-product matching, advertising, and seller services.