AI RESEARCH
GEM-Bench: A Benchmark for Ad-Injected Response Generation within Generative Engine Marketing
arXiv CS.CL
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ArXi:2509.14221v3 Announce Type: replace-cross Generative Engine Marketing (GEM) is an emerging ecosystem for monetizing generative engines, such as LLM-based chatbots, by seamlessly integrating relevant advertisements into their responses. At the core of GEM lies the generation and evaluation of ad-injected responses. However, existing benchmarks are not specifically designed for this purpose, which limits future research. To address this gap, we propose GEM-Bench, the first comprehensive benchmark for ad-injected response generation in