Constrained Auto-Bidding via Generative Response Modeling

ArXi:2605.27811v1 Announce Type: new Auto-bidding systems aim to maximize advertiser value over long horizons under budget constraints and ratio targets such as cost-per-acquisition, yet future traffic and auction dynamics are non-stationary and uncertain. Existing approaches face distinct limitations: control-based pacing reacts to deviations but cannot anticipate future conditions, while RL and generative methods fold constraints into reward signals, obscuring violations and degrading under distribution shift.