Inside Uber’s strategy to avoid a head-on collision with autonomous cars

Fast Company Tech
Generative AI

Pale springtime sun skims across lower Manhattan’s streets and sidewalks as buses groan, jackhammers echo, and commuters hustle. It’s a fitting backdrop for Uber’s annual product showcase, Go-Get, held on this April morning inside the creamy marble confines of the Perelman Performing Arts Center. Uber’s CEO, Dara Khosrowshahi, was hired nine years ago to impose order on the chaos of the company’s wildly aggressive corporate culture.