Is Your Enterprise AI Strategy Built on Hype, or Reality? The 'AI Washing' Reckoning of 2026

Dev.to AI
AI Business

The year is 2026, and the digital landscape is saturated with ambitious AI promises. It seems every company positions itself as an 'AI-first' innovator or an 'AI-driven' disruptor. However, beneath the polished facade of marketing campaigns and investor pitches, a concerning trend is taking hold: 'AI washing