The problem of 'brand' facing the platform providers in the age of AI

It is easy to forecast that the majority of use a particular platform provider (Gmail, etc) will face in the next few years will be from non-UI-using AI agents. AI agents will open up (say) Gmail using OAuth, fiddle around reading/writing emails, changing settings, etc etc. all without using the traditional UI. So Gmail itself will become of a process of AI, rather than a standalone application in its own right. This, of