She has 400,000 Instagram followers and major brand deals. She’s also AI

At first glance, Aitana Lopez could be any other influencer. Her Instagram feed is a mix of Pilates workouts, model shoots, and photos posing in front of Coachella’s iconic Ferris wheel and inside the Alo gym. The 27-year-old is a Scorpio. Her long hair is dyed a soft shade of pink, with dark roots coming through. She also doesn’t exist. Lopez is a “virtual soul”, or at least that’s what her creators at the Barcelona-based tech agency The Clueless call her.