AI search is creating a new incentive system for media

Lakes of digital ink have been spilled on the topic of AI killing traffic to media sites. I’ve certainly poured my share. The basic fear: If your business depends on attracting as many eyeballs as possible to content on a website, AI will detour that gaze and point it toward its own summary of that content, resulting in far fewer people looking your way. There’s still a lot to be resolved with respect to the economics of AI scraping and how publishers will be compensated for that act.